Site Launch Workshop / GUIDE
Make a content inventory that leads to decisions
A short, purposeful inventory is more useful than a list of URLs with no owner.
One row, one page
Start with the worksheet from our Downloads page. Give each page a URL, reader task, owner and action: keep, revise, merge, redirect or retire. Include important PDFs and confirmation pages. The goal is to know what someone can accomplish, not simply how many pages exist.
Describe the reader task
Write a verb-led task such as compare service scope or request an appointment. If a page serves three unrelated audiences, it may need a clearer structure. If two pages answer the same question, compare their actual content before merging them. Preserve useful examples rather than keeping whichever URL looks newer.
Prioritize by consequence
Review pages tied to inquiries, pricing, contact details and operating hours first. A stale phone number can cause a concrete failure even when the design looks polished. Assign a reviewer who knows the information. A web designer should not have to invent opening hours or infer product availability from an old brochure.
Keep a redirect map
When an existing page moves, record the old URL and the best relevant replacement. A blanket redirect of every retired page to the homepage leaves readers without the answer they expected. If no replacement exists, handle that case intentionally. Preserve the inventory before deployment so a broken inbound link has a traceable history.
Close the review loop
Add a last-reviewed date and a next-review trigger. A pricing page may need review whenever the service changes, while an evergreen explanation may need only occasional checks. After publishing, test the page on a phone and follow the main action yourself. Mark the inventory complete only after the content and its destination have been checked.
Prepared with AI assistance. Examples are constructed for explanation, not reported client results. Corrections are welcome.